PenFeds cookie policy
Cookie Policy

Cookie Policy

This Cookie Policy describes the cookies that Pentagon Federal Credit Union ("PenFed", "we", "us" or “our”) uses when you visit our website located at, and each of our associated domains (together, the "Sites"), our mobile applications (the "Apps,"), and other services of ours that you use when you communicate with us (collectively, the "Services").

Effective Date

This Cookie Policy is effective as of September 20, 2022

What is a Cookie?

A “Cookie” is a text file that is placed on your hard disk by a web server.  Cookies are uniquely assigned to you and can only be read by a web server in the domain that issued the Cookie to you.  Cookies cannot be used to run programs or deliver viruses to your computer.

Cookies typically fall into the following categories:

  • A First-Party Cookie refers to a Cookie created by the domain of the website the user is visiting.
  • A Third-Party Cookie is a Cookie that is placed by a domain other than that of the website the user is visiting.
  • A Session Cookie is temporary, linking the actions of a user during the any given browser session. When the browser is closed, the cookie is deleted.
  • A Permanent Cookie, also known as a persistent Cookie, is stored for a specific period of time and activates each time the user visits the website that created the Cookie.

A “Web Beacon” (also called a “pixel tag” or “clear GIF”) is a piece of computer code that enables us to monitor user activity and website traffic.

Types of Pixels tags commonly used are as follows:

  • Essential - used to help you move around the website and use basic functions. If these are disabled you may not be to use all functions of the website.
  • Advertising - Used to deliver advertisements (ads) more relevant to you. They will also limit the number of times you might see a specific ad as well as measure the effectiveness of the ad campaign. They remember your device's visit to the website and help us to understand what products and services interest you the most. This allows us to better tailor ads to your interests.
  •  Analytics - Used to measure website traffic, sessions, time on page and other metrics tied to actions taken across the website. This allows us to improve the overall user experience on our site.

To learn more about Cookies, web beacons, and other data collection technology, visit

How Do We Use Cookies and other Data Collection Technology?

PenFed and authorized third-party service providers use Cookies, Web Beacons and other similar technology (collectively, “Data Collection Technology”) on the Sites and Apps to help us improve your online experience.  PenFed uses data gathered about website activity (e.g., demographic data, browser type, IP address, pages visited, the day and time of visit) to recognize past users, to enable you to move around or use basic functions on the Sites or the Apps, to better understand the interests of users and website visitors, to improve the website to enhance the visitor experience, and to provide more relevant advertisements both on and off our domains. We also use Data Collection Technology to target users for certain types of content and provide a better user experience.

The Cookies and Web Beacons we use may include, but are not limited to, the following:  

 Pixel Name  Description  Type     Category  
Adobe Test and Target Used to provide a custom user experience Advertising Third- Party
Google Adwords  Used to market to users on Google products Advertising Third- Party
Bing Ads Used to market to users on Microsoft products Advertising Third- Party
LinkedIn Used to market to users on LinkedIn products Advertising  Third- Party
Criteo Used for off domain advertisements Advertising Third- Party
CJ Affiliate Used for off domain advertisements Advertising Third- Party
Meta/Facebook Used to market to users on Meta products Advertising Third- Party
Reddit Used to market to users on Reddit products Advertising  Third- Party
Medallia Used to provide voice of the consumer feedback Analytics Third- Party
Google Analytics  Measures web traffic and activity – syncs with Google marketing products   Analytics Third- Party
Adobe Analytics Measures web traffic and activity – syncs with Adobe Experience Cloud Analytics Third- Party
Decibel Insight Tool for User Experience testing/measurement Analytics Third- Party
Symantec SSL Certificate Essential First- Party
Adobe Experience Platform Data Collection Facilitates sitewide tag placement and management Essential Third- Party

Please note that the Pixels and Cookies we use may change from time to time. Additionally, note that if you disable certain cookies, you may not be able to use all of the functions within the Services. 

PenFed will treat any Personal Information collected through our use of Data Collection Technology in accordance with our privacy notices or policies which are available on our website at and

Managing Cookies  

Cookies can be managed through browser settings.  Please note that if you choose to decline or block cookies by adjusting your browser settings, some or all of the Sites may not be functional or accessible to you. 

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