Richmond's Prudential Slater James River REALTORS® Acquired by PenFed Realty, LLC

Posted November 20 2014
by PenFed Team
PenFed Credit Union News Release

Richmond, Va., Nov. 20, 2014PenFed Realty, LLC (PFR) today announced the news of its most recent acquisition of leading Richmond area real estate brokerage, Prudential Slater James River REALTORS® (PSJR). Operations under PSJR’s new branding, Berkshire Hathaway HomeServices PenFed Realty, will begin Feb. 1, 2015.

At a PSJR company meeting Nov. 19, 2014, Earl M. Jackson, broker and president of PSJR, announced the acquisition of his company’s assets by PFR and the planned affiliation with Berkshire Hathaway HomeServices.

“We view this as a great opportunity for our sales professionals and employees to be part of a dynamic growth organization,” said PSJR’s Earl Jackson. “PenFed Realty will deliver valuable resources and services to our agents, and like the Berkshire Hathaway name, it projects trust, integrity, and success to our clients. We believe the power of the brand will resonate with consumers across all market segments from first time homebuyers to sellers of high-end luxury properties.”

“PenFed Realty is excited to expand its market presence into Richmond under the leadership of Earl Jackson and his team,” said Kevin Wiles, president of PenFed Realty in the Mid-Atlantic region. “Our rapid growth in other markets across the country has been fueled by our ability to deliver unique value to our clients and sales professionals. Our mission is to provide a best-in-class experience for every client, and the REALTORS® at PSJR exemplify our aligned commitment to service beyond excellence.”

PSJR is part of the Richmond Association of Realtors Broker Council, which is made up of the Top 10 Firms in the Richmond Metropolitan Area. PFR is among the top 1% of all real estate brokerages nationwide and was the ninth largest affiliate among all Berkshire Hathaway HomeServices and Prudential Real Estate affiliates in 2013.

More than 50 PSJR sales professionals and employees will join over 1,700 PFR sales associates and employees.

To find out more about PenFed Realty, please visit

About PenFed Realty

PenFed Realty, wholly owned by PenFed (Pentagon Federal Credit Union), is a full-service real estate company with an annual sales volume over $2.8 billion; serving PenFed members as well as the general public. Recognized as a leading real estate company in its service area, it is ranked among the top 10 Prudential affiliates nationwide. Over 1,700 top-notch sales professionals work out of PenFed Realty’s 50+ offices to provide complete real estate services nationwide.

Prudential PenFed Realty is an affiliate of the Brookfield/Home Service Franchise (formerly Prudential Real Estate) Residential Property Services network. Its franchises are independently owned and operated. The network provides franchises with numerous benefits, including access to Prudential Real Estate’s Online Seller Advantage® program designed to provide real-time information to sellers in an easy to use system; and Online Buyer Advantage®, enabling consumers to easily search for property in all 50 states and the District of Columbia. Prudential Real Estate is one of the largest real estate brokerage franchise networks in North America, with $109.3 billion in sales volume (USD), 389,000 open transaction sides, nearly 1,400 offices, and 47,000 sales professionals in the franchise Network as of December 31, 2012.

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