PenFed Credit Union and White64 Named Recipients of National Financial Advertising Awards
PenFed and White64 Awarded Two Midas Awards® for The World’s Best Financial Advertising
TYSONS, Va., Feb. 16, 2018 – For the second year in a row, PenFed Credit Union and its marketing and advertising agency, White64, have been named winners of an internationally recognized industry award for financial advertising. The Midas Awards® for The World’s Best Financial Advertising is the only awards show to recognize excellence in financial advertising and marketing on a global scale.
PenFed and White64 won a Gold Midas Award for Editing and a Silver Midas Award for Non-Broadcast Video for their vignettes shown at the 2017 PenFed Foundation Night of Heroes Gala.
“On behalf of the marketing team and everyone at PenFed Credit Union, we are honored to receive this prestigious award for the vignettes produced by White64,” said Rose Stark, Senior Vice President, Chief Marketing Officer, PenFed Credit Union. “We were able to tell stories of strength and resilience, and we are extremely proud to be recognized for the hard work that went into creating these vignettes.”
The two winning entries, “Josh’s Story” and “Claudia Avila” were originally presented at the 2017 PenFed Foundation Night of Heroes Gala. This is the second consecutive year that the Midas Awards competition has recognized work done on behalf of the PenFed Foundation.
“These wounded warriors and their caregivers tell riveting stories of sacrifice, perseverance and the enduring strength of the human spirit. So more than recognizing craft, these awards honor the courage of these brave Americans,” said Matt White, CEO/President, White64.
To view the full list of 2017 Midas Awards Winners, please visit: www.midasawards.com/2017-winners-list.
About PenFed Credit Union
Established in 1935 as the War Department Credit Union, PenFed Credit Union is America’s second-largest federal credit union, serving over 1.6 million members worldwide with more than $23.5 billion in assets. Our long-standing mission has been to provide superior financial services in a cost-effective manner, while being responsive to members’ needs. PenFed Credit Union offers market-leading mortgages, automobile loans, credit cards, student loans, checking, certificates, and a wide range of other financial services with members’ interests always in mind. PenFed Credit Union serves a diverse population, and no military service is required to join. PenFed Credit Union offers many paths to membership, including numerous employee groups and association affiliations. PenFed Credit Union is federally insured by the NCUA and is an equal housing lender. To learn more about PenFed Credit Union, visit PenFed.org, like us on Facebook and follow us @PenFed on Twitter. Interested in working for PenFed? Check us out on LinkedIn. We are proud to be an Equal Employment Opportunity Employer.
WHITE64 is a full service creative agency in the Greater Washington D.C. metro area. For over 50 years, we have applied our talent, tenacity, and technology to create meaningful brand engagements that perform and endure. We specialize in creating emotional connections with consumers and stakeholders by activating the shared values and experiences between brands and the people they serve. In other words, we create believers by turning brand purpose into brand platforms. Our capabilities are designed to consider every touchpoint in the customer journey: brand strategy and comms planning, design and identity, media planning and buying, integrated advertising and content creation, film and production, social media strategy and management, UX and digital development, reporting and analytics, and even corporate communications.
About the Midas Awards
Founded in 2001, the Midas Awards® is the only competition to recognize excellence in financial advertising and marketing on a global scale, honoring the World’s Best Financial Advertising℠ in banking, brokerage, insurance, mutual funds, credit cards, real estate, accounting, and consulting. The competition invites entries in four specific categories: Products & Services, Craft, Use of Medium, and Use of Discipline. For more information, go to www.newyorkfestivals.com.